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What the heck are cookies?

Cookies are very small text files that are saved to your computer when you visit a website. On our website we use these cookies to see and understand what you’re doing on our site and how you arrived there and think about how we could make the experience better and more targeted. We use cookies to understand how you’re using our website and how we can provide you with the best experience for your needs. Some of the cookies that we use are supplied by third parties for platforms that help us analyse, understand and reach our customers better.

Why do we use them?

We like to improve our website and the ways we help people reach it. Using cookies helps give us the information we need to be able to do this, such as which device you used to get there or which pages you were interested in. We might also use some cookies just to help the website work better for you, such as remembering your login details or language preferences.

We might also use something called web beacons or browser storage. These allow us to store some data across a number of times that you might use the site from the same device or tell us when you may have visited a particular piece of content such as an email or a newsletter.

The important thing to remember is that cookies aren’t necessarily bad for you or your computer. Cookies are simply a way of holding information about you that typically either help improve your use of a website or help feed into improvements for it and other communications in general.

Disabling Cookies

Of course, if you decide that cookies are just not for you, then you can disable them. You can do this in general across your browser, or you can pick and choose the sites that you want to allow to use cookies with you. Here’s a list of how to disable cookies in different browsers.

You can completely opt out of being tracked by Google Analytics with the Google Analytics Opt-out Browser Add-on Google Analytics Opt-out Browser Add-on.

Or, you can disable cookies within your browser.

Disabling cookies in Chrome – View Here

Disabling cookies in Safari – View Here

Disabling cookies in Firefox – View Here

Disabling cookies in Internet Explorer – View Here

Disabling cookies in iOs devices; – View Here

Disabling cookies on android devices; – View Here

If you wish to opt-out from tracking by Mouseflow, you can do so at

Which cookies will you find on this site?

Cookie compliance cookie

When you first arrive on our site, there will be a pop-up message, asking you to tell us your cookie preferences. Depending on what you tell us, we will store a cookie to remember these.

Necessary Cookies

These cookies are essential for the functioning of the site.

Performance Cookies

We use Google Analytics cookies to collect information about how you use our website to help us understand how you are using it, how you got here and what you are interested in. We can discover things like which sites you’re coming from or which of our articles and adverts you liked the best. This is so that we can continually improve our online experience and communications with you. Google Analytics stores information such as which pages you have visited and what you clicked while you were here.

These are the Google Analytics cookies that we use:


If you want to get the full ins and outs on the cookies used within google analytics then you can visit this great article.

You can also learn more about cookies from Google Analytics by reading these sites.

We also sometimes place third party cookies from our trusted analytics supplier Mouseflow (ApS Flaesketorvet 68, 1711 Copenhagen V, Denmark). This cookie tracks user activity, page content, click/touch, movement, scroll, and keystroke activity (in some cases). If you are located in Europe, your IP address, keystroke activity, and personal information are never stored or shared with any third-parties. We process and keep all data for our own website within Europe and, if you wish to opt-out from tracking by Mouseflow, you can do so at

Advertising Cookies

We use platforms such as Google, Facebook, Twitter and Doubleclick to communicate and advertise to you. We want to make these communications as relevant as possible so we use cookies from these providers on our website to allow us to use information such as which content you have seen from us or which device you are on to serve you more relevant advertising. The cookies we use in this respect are:

ads/ga-audiences to allow us to better use Google Adwords

For more information on the privacy policy of Google Adwords, the company we use to help us advertise,

You may opt out of Google’s use of cookies by visiting the Google advertising opt-out page


Twitter Conversion Tracker This cookie is from Twitter and helps us communicate better to our audiences between our website and the Twitter platform in terms of the content that we serve them.
For further information about the Twitter Conversion Tracker please see:
Facebook Pixel The Facebook Pixel is a cookie from Facebook that helps us understand how audiences have interacted with our Facebook advertising and website, to help us make better decisions on Facebook advertising. For further information about the Facebook Pixel please see:

To opt out of these cookies across your full web browsing experience, not just our site, then you will need to do this directly with the providers such as Facebook and Twitter. If you want to know more about how these cookies might be being used, just visit Network Advertising Initiative website or

(open in new windows – please note that we’re not responsible for the content of external websites).

Other Third Party Cookies

If you view something called “embedded content” on our site (e.g. when there is a Youtube video pasted in our page) then you might receive cookies from these sites – please make sure you check directly on the third party websites for more information about these cookies and how to direct them.

Further information about cookies

To learn a bit more about cookies and what they are you can visit this great link at and, if you would like to opt out of cookies across the board, then you can visit If the Network Advertising Initiative website